Abstract
Malnutrition is generally considered as a state in which body does not receive proper nutritional elements required for its proper
functioning. In Asian countries like Pakistan, India and Sri Lanka, micronutrient deficiency is one of the major causes of
overall undernourishment among farmwomen. Therefore, this paper aims to identify the level of awareness about nutritional
status and effects of malnutrition on women and their children in rural areas of Pakistan. Sample size comprised of 164
respondents who were selected by simple random sampling method by taking 41 respondents from each of the randomly
selected villages. A pre-tested and well-structured interview schedule was developed for data collection. The results indicated
that various diseases were present among rural families due to malnutrition. The diseases were lethargy, rapid heartbeat,
underweight, weak muscles, kwashiorkor, rickets, depression, tiredness, iron deficiency, dizziness, headache, deficiency of
protein and unusually pale skin. Pearson correlation coefficient shows significant and positive relation between nutritional
awareness and proper diet P<0.05. Results also indicated that diseases and malnutrition were directly related with lack of
awareness regarding balanced diet, which was also associated with insufficient micronutrient intake. Low-income, early age
marriages, family size, family structure, education level, low access to health facilities were found to be causes of malnutrition
among the respondents. There is dire need to take the situation as national nutritional emergency and should make mass level
campaigns with the use of media as a tool of communication regarding awareness of coping strategies against malnutrition
among rural masses.
