Abstract
This research is aimed at unraveling the significance of Networking and Collaboration in
Pharmaceuticals SMEs of Khyberpakhtunkhwa, Pakistan. The research tried to answer the research
problem/question as to whether there is some role of networking and collaboration in the sustainable
growth of SMEs through adoption of innovation. The data was collected from eight Pharmaceutical SMEs
across two clusters; the Peshawar Cluster and Nowshera clusters in Khyberpakhtunkhwa, Pakistan. A total
of 20 interviews were conducted from the respondents where they served with open ended interview
protocol once they assented through emails and Telephone. All the respondents/interviewees strongly
adhered to the fact that networking and collaboration help in diffusion of innovation and growth of SMEs.
Hence there is an enormous evidence of the impact of diffusion of innovation to make the SMEs sustainable
and ensure their growth.
Dr. MOHAMMAD DAUD ALI, Dr. SYED IMAD SHAH, MUHAMMAD ATIQUE RAFIQUE KHATTAK. (2020) Networking and Collaboration for adoption of innovation and Sustainable Growth: Case Study Evidence from the Small and Medium Enterprises of Khyber Pakhtunkhwa, Pakistan, International Review of Management and Business Research, Volume 9, Issue 3.
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