Abstract
Livestock plays a vital role in Pakistan’s economy. It contributes almost 52.2% to the value addition in the agricultural sector,
and about 11% to Pakistan’s GDP, which is higher than the contribution made by the crop sector. In Pakistan 30-35 million
rural population is engaged in livestock raising, having an average of 2-3 cattle/buffalo and 5-6 sheep/goats per family which
help them to derive 30-40% of their income from them. The core problem lowering the growth rate, productivity and
economic returns from livestock is nutritional inadequacy and a century old management practices. Thus productivity of
livestock can be enhanced using improved husbandry practices. Punjab Rural Support Programme (PRSP) not only provides
the loans to livestock farmers but also delivers them modern technology, feed formulation and training in livestock
management. The present paper focuses on the perceptions of farmers regarding various livestock production practices
introduced by PRSP among the farmers of district Faisalabad. The population of the study consisted of active livestock
members of PRSP. 32 Community Organizations (COs) were selected out of 468 by simple random sampling. From each
selected CO five livestock farmers were taken at random. Thus, a sample of 160 respondents was selected. The data were
collected with the help of a pretested, valid and reliable interview schedule. Analysis of data showed that the top most
information received by the farmers was about feed for growth of calves and milch animals. Artificial insemination, use of
salt blocks in mangers, vaccination, drenching against endoparasite was the important information received by the farmers
regarding health management practices in livestock.
