Abstract
The study was conducted to examine the changing values of personnel working in export based textile
organizations about understanding, accepting, and adopting the cultures other than their native culture. Different
intervening variables like opportunities to make decisions, ambitions to change, adoption of new ideas, friendly or
hindering environment in a business organization were studied in order to find true reasons of this change in
concepts. Likewise, the study also focused on the affects of changing concepts on certain behavioral dimensions
like maintaining and keeping peaceful environment, welcoming new policies, sharing new and creative concepts,
and concentration on development of new ideas. The study was conducted in 100 export based textile
organizations by selecting five personnel of upper and middle lower levels from each organization, who were
selected randomly. A sample of 500 respondents was selected randomly. Data were collected through a
comprehensive and well-designed questionnaire. Descriptive and inferential statistics were applied for data
analysis. Pre-testing was carried out to examine the workability of the measuring instrument. Results showed a
significant change in concepts of people working in export based textile organization. The main reason for this
change was influence of modern business culture. Results showed a significant affect of modern values on the
understanding, accepting, and adopting foreign culture. It is suggested that positive and negatives effects of other
cultures on our culture need to be assessed because diffusion of values of other cultures whether business
values, work values, educational values, political values, etc. in our society is inevitable and social change cannot
be prevented and this leads to development.
