Abstract
Pakistan is at early stage of development of industrialization. The pace and duration of industrialization depends
on tangible (technology) and intangible development (value system). Motivation, rewards, and commitment are
the elements of intangible forces, vitally important for modern social organization. The study was planned to
investigate the employees’ perception about these essential ingredients of rational organization. The study was
conducted with 500 employees -top, bottom and low level managers of 100 randomly selected export based
textile organizations in Punjab, Pakistan. Personal interview survey was conducted with pre-tested measuring
instrument. Descriptive and inferential analyses reflect the significance of motivation, rewards, loyalty and
commitment in changing and shifting employees’ traditional behavior to rational behavior. It is emerged in the
study that employees with longer duration of experience and um-married (single) were more prone to changemodern business. It is recommended that employees should be motivated and rewarded to ensure their loyalty
and commitment with the organization for achieving goals and targets.
