Abstract
Nothing seems more important in agricultural development than the dissemination of latest agricultural information
among the farmers. For this purpose, extension organizations are using different ways and means including print
media to educate the farming community. The present paper aims to assess the role of print media in agricultural
technology transfer. The data show that fellow farmers, and print media were the sources of agricultural
information of all the respondents. However, based on the rating of various information sources by respondents
with respect to their contribution in the dissemination of agricultural information the print media got 3rd position
after fellow farmers and television The most used form of print media for agricultural information was pamphlets
followed by posters, newspapers, book/booklets, magazines and journals. Pamphlets were reported for highest
use while journals being the lowest.
