Abstract
This article analyses the concept of soft power and outlines
recommendations for Pakistan to strengthen its global soft
power image. The article is built around genesis of the
concept, its relevance and importance in today‟s world,
followed by a study of contemporary models to draw relevant
lessons.
Dr Hassan Jalil Shah, Col. Qaiser Ajmal Khattak, Dr Saman Attiq. (2016) Soft Power and its Efficacy: A Case Study of Pakistan, IPRI Journal, Volume-16, Issue-2.
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