Globally, there is a trend towards privatization due to poor performance of public extension services. Private
agricultural extension system is considered demand-driven, cost-effective with efficient and quality services. This
study was conducted to assess the opportunities and threats for private extension system regarding farmers’
willingness to pay (WTP) for advisory services. Respondents were asked about their WTP on four point scale.
Data were collected from 408 farmers selected randomly through multistage sampling from the province Punjab.
The data were summarized using frequency distribution, mean and standard deviation. Results of the analysis
showed that farmers were willing to pay for the services of cotton and rice crops in cotton-zone and rice-zone
respectively. Similarly in both zones, farmers were also willing to pay for wheat crop. But in central-mixed-zone,
farmers were not willing to pay for the services. This study concludes that limited opportunities exist for fee-based
private extension system in the country.
Shoukat Ali, Munir Ahmad, Tanvir Ali, Islam-ud-Din, M. Zafar Iqbal . (2008) Farmers’ Willingness To Pay (WTP) For Advisory Services By Private Sector Extension: The Case Of Punjab, , Volume-45, Issue-3.
