Abstract
Innovation is one of value added mean by which service sector organizations can survive. Mobile
banking sector is one of the growing sector which has brought service innovation by providing
branchless banking facilities through cell phones to customers. Therefore, the aim of this work is to
empirically investigate the element that possess the direct and indirect effect on association of
innovation capabilities-service innovation among Pakistani mobile banking sector. Data has been
gathered from 493 senior middle managers and departmental heads under random sampling
strategy. Data was collected and analyzed through Hayes (2017) conditional process approach. The
findings revealed that effect of innovation capabilities on service innovation was positively
mediated by innovative culture. The indirect effect of absorptive capacity on both innovative
culture and service innovation was also found. Results are useful for service sector as it emphasize
on the significance of innovation capabilities for underpinning the service innovation.
Malkah Noor Kiani, Syed Hussain Mustafa Gillani. (2020) Exploring Missing Link Among Innovation Capabilities and Service Innovation: An Evidence from Mobile Banking Sector of Pakistan, Abasyn Journal of Social Sciences, Volume-13, Issue-1.
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