Abstract
The possible role any consumer could play in promoting sustainable consumption or development is
associated with the degree of choice a consumer has and factors influencing his choice. The purpose of
this paper is to review literature and data so as to assess the prospects of empowering Pakistani
consumers for enhancement of their role in promoting sustainable development. Illiteracy, lack of
needed information of, poor access to available information, lack of laws, poor implementation of laws
emerged as the major factors limiting the potential of Pakistani consumer in parroting sustainable
consumption. Development of software for translation and transformation of needed information in
local languages as readable matter and as audio recordings; proliferation and networking of consumer
originations; and networking and activation of home economists to promote and support sustainable
consumption are the three identified strategies that could lead to enhancement of the potential of
Pakistani consumer in promoting sustainable consumption
Professor Dr Rubina Hakeem . (2008) Role of consumers and home economists in Pakistan in promoting sustainable consumption , Research Journal of Pakistan Home Economics Association, Volume-2, Issue-1.
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