Abstract
Fashion is known to exert an important
influence on adolescent girls clothing.
However extent of adoption depends on
perceptions about fashion and relative
importance of perceived benefits of adopting
fashion in relation to other personal values.
This study was conducted to explore fashion
related views of adolescent girls. Data was
collected with the help of a questionnaire from
a convenient sample of 100 female students of
a college. Culturally acceptable styles were
perceived more often as fashion than the less
acceptable ones. A majority (66%) mentioned
refraining form adoption of fashion if
challenges the cultural values. It could be
concluded that cultural values have a major
influence on girls’ perceptions and adoption of
fashion.
Nazia Ali, Ghazal Hussain. (2008) Views of adolescent girls about fashion, Research Journal of Pakistan Home Economics Association, Volume-2, Issue-1.
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