Abstract
There is a lot of debate on the relationship of internal marketing and
performance as well the relationship of organizational culture and performance
but there is no such study which shows the mediating role of organizational
culture on the linkages between internal marketing and organizational
performance. In an attempt to increase the conceptual body of knowledge, the
present study follows a systematic presentation of the mechanism and impact of
internal marketing on the firm performance through mediating role of
organizational culture. Two prominent theories support the current study the
resource based and social exchange theories which are widely used in the
organizational management research.
Mohsin Ullah, Dr. Hafiz Mushtaq Ahmad. (2017) The Impact of Internal Marketing on the Organizational Performance through Organizational culture Mediation, Abasyn Journal of Social Sciences, Volume-10, Issue-1.
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