Abstract
Globalization offers phenomenal opportunities for Pakistan
tourism industry. The country is rich in all types of tourist
destinations including; adventure, business, education, cultural,
sports, dark tourism and the religious tourism. Despite several
tourism initiatives its contribution to Pakistan national economy
in terms of employment generation, foreign exchange earnings
and national revenue, has remained minimal. Tourism
reorientation towards destinations having attractions of shared
culture and religious infrastructure for the tourists of South Asia
has a great but missed opportunity so far. The SAARC platform
can help develop a suitable mechanism, kick start mobilization of
resources, and facilitate operationalization of this idea
Foregoing background in view, the paper attempts to explore the
Pakistan tourism potential existing in the market of SAARC
region and suggest ways and means to make best use of this
potential to achieve sustained socio- economic development of
the area on one hand and pave the way for socio-political
harmony and understanding on the other. . The ensuing
cooperation would also set the grounds for more solid
cooperation in other Socio- economic, geo-political, geo
strategic, geo- climatic, and other issues affecting the region
since long. The article argues that inculcating adequate political
commitment and removing the physical and institutional barriers
to intra-regional tourism shall be the start point.
Qadar Bakhsh Baloch, Alam Rehman. (2015) Regional Integration of Pakistan Tourism: Exploring Prospects, Abasyn Journal of Social Sciences, Volume-08, Issue-2.
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