Abstract
The book “Good Strategy Bad Strategy the Difference
and Why it matters” is written by Richard Rumelt who received
his doctoral degree from Harvard Business School and is a professor
at UCLA Anderson School of Management, also a consultant to
small and giant firms as well as to organizations in the educational
and not-for-profit worlds. He is considered to be one of the world’s
most prominent thinkers on strategy and management. He has
always challenged dominant thinking: in 1972, he was the first
person to uncover a statistical link between corporate strategy and
profitability.
The purpose of this book of Richard Rumelt is to wake up
the reader to the dramatic differences between good and bad
strategies that helps an organization to run its business smoothly. In
his book, Rumelt has used realistic and relevant examples from the
global history and different businesses that helps to recognize and
formulate and implement a good strategy. These fascinating
examples help to recognize and reject bad strategy. This book
presents so many ways of thinking that can help reader to create
better strategies. The author forces the reader through his words to
“think like a strategist” and to form an independent judgment about
the important issues and which open up minds of reader for new
possibilities.
Arooj Zeb, Dr. Qadar Baksh Baloch. (2013) Good Strategy Bad Strategy: The Difference and Why it Matters, Abasyn Journal of Social Sciences, Volume-06, Issue-2.
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