Abstract
This paper critically scrutinises the
positioning of niche tourism products in India. The
paper will explore the different innovative ideas for
improving tourism products. Thus, the paper is going to
focus on different forms and positioning of tourism
products in India. The benefits of this work to the
academic community are the presentation of insights
into niche tourism consumers, and an understanding of
the challenges destinations face along the niche tourism
life cycle. Finally, the practical benefits of this work to
industry include a greater understanding of positioning
and targeting their products. To illustrate this, our
research is driven primarily on following significant
niche tourism products: Cruise, Medical, and Film.
N.Prabakaran, N.Panchanatham. (2013) Niche Tourism Products of India, Abasyn Journal of Social Sciences, Volume-06, Issue-1.
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