Abstract
Information and Communication Technologies (ICT) has
revolutionized and transformed the business operation trends, and
it has become a strategic marketing tool to enhance the
competitive edge. Banking traditional operations has totally
emerged with the use of ICT and replace with Electronic Banking
concepts. E-Banking bringing too many challenges to the
managers in achieving their customer satisfaction and leading to
over all objectives. This research study aims to collect and
investigate the impact of IT towards the E-Banking Usefulness,
Ease of Use and customer satisfaction in Pakistan banking
industry. Pakistan top five banks were selected, and data was
collected from 251 E-Banking customers to judge their views
regarding IT Usage, Ease of Usefulness and Ease of Use in the
context of Customer satisfaction in order to investigate its
parameters to make significant managerial decisions.
Dr Qadar Baskhsh Baloch, Muhammad Zahid, Naveed. (2011) Impact of Information Technology on E-Banking: Evidence from Pakistan’s Banking Industry, Abasyn Journal of Social Sciences, Volume-04, Issue-2.
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