Abstract
The study “Cultural Effects of Urdu dramas of Pakistani TV
channels (HUM and GEO Entertainment) on women”(A case
study of Bahawalpur) conducted to determine the effects of Urdu
TV dramas on women of Bahawalpur as well as to dig out the
factors for which women used the media in the area. The study
also analyzed to find out the importance of television Urdu
dramas in the promotion of Pakistani culture. The study also
conducted to see that GEO and HUM TV dramas are close to
our traditional and cultural values. The study reveals that the
Hum TV Urdu dramas are close to our traditional and cultural
values, while the geo TV Urdu dramas is not presenting
Pakistani culture. The study also expose that the women of
Bahawalpur adopted the styles of models shown by Urdu dramas
of Geo and Hum TV. The outcome of the research also proved
that that Geo TV and Hum Urdu dramas is improving the
education of the women of Bahawalpur City due to the modeling
styles and the promotion of modernization. The findings of the
study also confirmed that the both TV’s Urdu dramas are best
mediums for the cultural exchange in the society.
Dr. Ghulam Shabir, Ghulam Safdar, Muhammad Imran. (2013) Cultural Effects Of Urdu Dramas Of Geo And Hum Tv On Women: A Case Study Of Bahawalpur, Pakistan, The Women - Annual Research Journal of Gender Studies, Volume-05, Issue-1.
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