Abstract
Environmental issues are increasingly transforming business practices and consumer
behavior across the world. In this study, consumers' attitude towards green products has
been investigated. Consumers' awareness of environment, their attitude towards environment
protection, and their perceived functionality of eco-labels have also been investigated.
Results indicate that despite significant awareness and positive attitude towards environmental
protection, attitude towards environmentally friendly products is not significantly high. There
has been found a significant positive correlation between consumer awareness of environmental
issues and their attitude on green products. Correlation between attitude of consumers
towards environment protection and their attitude towards green products has been found
to be insignificant.
Abdul Samad Shaikh, Dr. Mustaghis-ur-Rahman. (2011) Consumer Perceptions of Green Products: A Survey of Karachi, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-09, Issue-2.
-
Views
611 -
Downloads
68
Article Details
Volume
Issue
Type
Language
