Abstract
The concept of information communication technology (ICT) in supply chain management
(SCM) is a new development that is being successfully implemented by many large
companies in developed countries. Gradually companies in Pakistan are recognizing that
without comprehensive implementation of ICT, SCM cannot provide bottomline benefits but
only very few realize its strategic importance in their business. A survey and interviews were
conducted with SCM managers of a thriving but very scarcely populated sub-sector of the
retail industry of Pakistan―the emerging superstores. The mangers of the supply chain
departments are not only responsible for the supply chain strategy but also act as controllers
of the technology being used for supply chain operations. The study examines the challenges
faced by the expanding Pakistani superstore industry in the management of supply chain
operations and proposes solutions to overcome these challenges by establishing the role of
ICT in SCM. The solution presented provides parameters and practical approaches to
integrate ICT with SCM in an optimum manner so that super stores can achieve valuable end
results by implementing desired supply chain objectives and sustaining competitive
advantage.
Fahad Mateen, Faisal Younus , Dr. Roshan Shaikh . (2009) Integrating ICT with SCM: A Pakistan Retail Superstore Industry Perspective, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-07, Issue-1.
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