Abstract
This research report aims at analyzing the trend of using animations in advertisement of
products specifically targeting children with special focus on selected brand examples. The
researchers have assessed the impact of animated advertisements on direct and indirect
consumers (children and parents) illustrating influencer-decision maker relationship and how
it is manipulated by several brands for their advantage. Focus group activity was conducted
in different schools (strata-wise) where inputs from both children and parents were taken.
Feedback from marketers and advertisers has also been incorporated to illustrate effects
over brand recall and sales of those, which have used animated advertisements. Finally, the
research identifies influence of advertisement, more specifically of animated advertisements
over children and their choices, their demands from parents, and overall brand recall and
sales.
Faiza Nasir, Dr. Amanat Ali Jalbani . (2009) Animated Advertisements and Children: An Analysis of Consumer Behavior, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-07, Issue-1.
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