Abstract
Research on gender poverty accentuates that the earning gap that occurs due to gender gap
and mother gap is mainly responsible for poverty among elderly women. Besides, women’s
low preference for their own old age needs, high importance attached to family needs and
low risk taking capacity reduces savings. This paper explores the savings and investment
profile of working women in urban Lahore, Pakistan to determine whether earning gap is the
main cause of low savings and investment or not. Data has been collected through a selfconstructed survey of 300 working women on saving and investment related quantitative and
demographic variables. The main finding of this research is that women, regardless of their
marital status, attach highest importance to family needs.
Shahana Unais. (2009) Investment Profile of Working Women in Pakistan: A Case Study, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-07, Issue-1.
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