Abstract
American companies of Coca-Cola and PepsiCo have been ruling the
Pakistani market, but the invasion of Afghanistan and Iraq by America
created a hatred for the Americans which was expressed in the form of
boycotting American products. These reactions brought in a considerable
decrease in the demand of Pepsi and Coke at that time and paved the way
for non-American brands like Mecca Cola, Amrat Cola and so forth. Most
of these brands were positioned on the basis of religion. This study
investigated whether the negative attitude still exists for the American
brands and that whether people have accepted the non-American brands
or not. The results show that American brands are still very popular and
non-American brands have not capitalized the opportunity due to poor
quality and taste.
Usman Ghani , Bahrawar Jan, Wisal Ahmad, Muhammad Imran. (2007) A Comparative Study of Attitudes of People towards American and NonAmerican Carbonated Drinks after 9/11 in Urban Areas of Peshawar, The Journal of Humanities & Social Sciences, Volume-15, Issue-1.
-
Views
1255 -
Downloads
110
Previous Article
Next Article
Article Details
Volume
Issue
Type
Language
