Abstract
Pakistani service sector is growing rapidly, however there is a scarcity of empirical
investigation related to supply chain issues in wireless internet services in Pakistan. This
Study provides a strategic perspective for devising the supply chain strategies (SCS), in
coordination to the competitive strategies (CS), targeting the desired performance
objectives. The strategic fit/alignment between CS and SCS in Pakistani wireless internet
industry was explored and the influence of these alignments on the performance was
investigated. An adapted survey questionnaire was used and 77 respondents from 8
companies in Pakistan participated in the survey. General Linear Regression Model (GLM)
was used to extract and interpret results. Major findings show high correlations between
competitive and supply chain strategies alignments. It is also found that choice of
combination between CS and SCS affects business and supply chain performance.
Implementation of supply chain management (SCM) practices in Pakistani wireless industry
are mainly stalled by “Traditional Practices” (mostly ranked top), "Leadership", (drops the
organizational performance) and "Time Constraint", "Low Budget & Expenditure", and
"Resources" (boost the organizational performance). A convenient sampling technique is
used to collect the information through the adapted questionnaire. Supply chain managers
can opt the best combination of CS and SCS dimensions in the presence of hurdles; he/she is
facing before implementation of new business strategy to improve the organizational
performance. Identification of the best alignment of CS and SCS dimensions is expected to
lead the organization towards a productive within organizational culture that ultimately leads
to better organizational performance .
