Pakistan is a patriarchal society where the ideology of a woman’s place has focused
on domesticity. The principal division between the roles of women and men is based
on women’s association with children and home and men’s association with
employment and economic opportunities. A working woman in Pakistan has failed to
gain support of the society when it comes to pursuing a career. For this research the
genre of news blogs is selected for studying the representation of Pakistani working
women. Analysis of news blogs for depicting an image of working women is an area
which has not been explored or examined significantly in Pakistan. This research study
is a critical discourse analysis of news blogs to examine how through the choice of
linguistic items female bloggers formulate an identity of Pakistani working women
and how that identity correlates with Pakistani social context. For the purpose of
research study three blogs each from Express Tribune and Dawn are selected. Data is
analysed to perceive the ideological representation of working women which helps in
formulating the identity of female gender in Pakistani social context in the present
age. This study will help in providing a significant insight into women’s identity in
Pakistani social context. Further it will establish the utility of news blogs as a genre for
portraying ideological representations of Pakistani society.
