Abstract
This research elaborates the impact of three divergent FM radio channels in Bajaur
Agency on its people. These three channels, a seminary-run channel, Taliban radios,
and a channel installed by military ; namely, Sadai Bajaur (voice of Bajaur), Taliban
Radio and Radio Amn (Peace Radio) respectively, came one after another in Bajaur
agency in the wake of militancy and the need to curtail them. Social Scientists are of
the view that the information injected in the minds of audience like a gun bullet and
the audience quickly response to these information without any thinking or conscious.
This qualitative research, comprising of direct interviews of radio jockeys (RJs) and
focus group discussions (FGDs) with radio jockeys, listeners, and other observers of
these channels, conclude that all these channels, offering different narratives of good
and bad, ended up putting doubts over indigenous cultures.
