The core objective of the study would expound the cell phone usage patterns among teenager's students of South Punjab. In order to dig out the usage patterns, 317 boys and 310 girls from the various schools, colleges and B) University were interviewed. The study's findings unfold some aspects of gratification acquired by the teenagers for using this technology. It was explored that cell phones have become indispensable for the teenagers. It is one of the effective tools of interaction among teenagers. The cell phone companies have utilized mainstream print and electronic media, by specifically targeted the teenagers for to widen the cell phone usage and for this purpose various luring offers in form of 'late night packages' focused the teenagers in the advertisements. The study would conclude that cell phones are a source of satisfaction for the teenagers whether it is for interaction or for fun. The study would unfold the ironic revelation regarding the cell phones utilization that how the users justify their own cell phones usage on the exigency basis while condemn the other usage of cell phones on the charge of misusing. The direct or indirect impact of economic and social factors on usage pattern were found and above all gender discrimination has revealed as the parents of traditional families checked and monitored the use or the misuse of cell phones of girls while showed lenient attitude towards their male child.
Shahzad Ali, Sayyed Aamir Abbas Rizvi, Muhammad Sherdil Qureshi. (2014) Cell Phone Mania and Pakistani Youth: Exploring the Cell Phone Usage Patterns among Teenagers of South Punjab, , Volume-08, Issue-2.
