Abstract
In the current study the effects of television have been investigated as an information source with special
reference to mental health of its audience. A sample of 470 individuals of both genders was approached
conveniently of ages 18-60 years. An exploratory survey approach was designed for preliminary
investigation regarding the effects of media on its audience. The results were compiled through frequency
counting, percentages and content analysis techniques. Findings revealed that media contents are
portraying an unhelpful role by promoting Violence (41%), Vulgarity (46%) and Chaos (65%) while the
smaller proportion (22%) of the sample reported media as entertaining. Moreover the most devastating
effect of media is, its key role as a contributor to stress and tension (97%), which is waning the mental and
psychological health of its audience. It has been concluded that media is producing adverse effects on the
psychological wellbeing of its audience.
