Abstract
The present study intended to explore the relationship between communication climate and
innovative work behavior among employees of advertisement agencies of electronic and print
media. It was hypothesized that innovative work behavior will be differentially related with
communication climate. Effect of gender and experience were also examined in relation to
innovative work behavior and communication climate. Sample of the study consisted of 150
employees (both men and women) working in human resource, research, and project management
departments. Innovative Work Behavior Inventory (Nafees, 2006) and Communication Climate Scale
(Costegen & Schmidler, 2001) were used to assess the innovative work behavior and communication
climate, respectively. Findings showed that supportive communication climate was positively
correlated with innovative work behavior while defensive communication climate reflected negative
association with innovative work behavior. Results also revealed significant differences across
gender as women reflected more innovative work behavior and supportive communication climate
as compared to men. It was also found that fresh employees exhibited more innovative work
behavior and supportive communication climate as compared to experienced employees. Future
implications of the study were also discussed.
