Abstract
The promotion of an ideal body image of women on media has increased the demand among
females to achieve the perfect figure. The desire to achieve the perfect figure makes women
go through several problems, physical and psychological. Physically, women seeking ideal
body image experience an eating disorder. Mentally, they have low self-esteem, depression,
and low self-confidence. In contrast, the literature identifies that women having no such
desire are safe from such mental and physical problems. This study presents a systematic
literature review to address this issue. Findings suggest that mass media and social
networking sites are major proponents of ideal body image. Similarly, the existing literature
affirms that women encountering such images feel uncomfortable about their bodies and
suffer from depression. Further, women having no such strong ideal body images do not go
through such mental discomfort. Future research should address how to overcome the illeffects of the ideal body image. Moreover, different types of psychotherapies can also help
women to overcome the mental stress of attaining the perfect figure.
Dr. Muhammad Azeem Qureshi, Dr. Muhammad Adnan Bashir, Saqib Ghayas, Dr. Junaid Ansari. (2021) Ideal Body Image and Women's Psychology: A Systematic Review, KASBIT Business Journal, Volume-14, Issue-1.
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