Abstract
This study is based on the impact of Corporate Social Responsibility (CSR) on
Organizational Identification (OID) with the mediation of Perceived Internal Respect
(PIR) and Employee Commitment (EC). SPSS has been used to examine the data; data
has been collected through a close-ended questionnaire. Mediation analysis is used to
check the mediation effects, and it is concluded that CSR has an impact on
Organizational Identification (OID). Perceived Internal Respect (PIR) is the route by
which CSR moved towards Organizational Identification (OID). The responses do not
prove the other route (i.e. Employee Commitment). The study has contributed to the
body of literature and also recommended that moderator can be added further,
geographical boundaries can be changed, the quantitative research method can be
replaced by the qualitative research method in future researches. The implications of
the study can be used to improve the organizational identification of employees.
Bibi Zainab Irfan, Dr. Sayed Fayaz Ahmed, Dr. Irfan Hameed. (2020) Impact of Corporate Social Responsibility on Organizational Identification: Mediating Role of Internal Respect and Employee Commitment, KASBIT Business Journal, Volume-13, Issue-1.
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