Abstract
The given work is revolving around the Entrepreneurial Orientation (EO) dimensions on
the online performance while this relationship is moderated by online credibility. It
enhances the literature by differentiating performances of the B2C market and by
describing how the five dimensions of EO impact the online performances through online
credibility. For this purpose, a deductive approach has been adopted. The results
demonstrate that EO dimensions have a great impact on online performance. The primary
reason behind this is that novel ideas encourage the employees to learn more and this
ultimately improves their performance to attain project goals and objectives. The results
also show that online credibility moderates the relationship of EO dimensions and that of
online performance. The study is unique in its scope as it empirically investigates the
entrepreneurial orientation along with its dimensions in the context of the B2C market in
Pakistan. This study addresses the gap in the literature by adding the three more dimensions
in the relationship of EO online performance which is moderated by online credibility.
Malik Jawad Saboor, Hammad Manzoor, Dr. Adil Paracha, Zohaib Hussain Jamali. (2020) Entrepreneurial Orientation, Online Credibility, and Online Performance:Evidence from SMEs in Pakistan, KASBIT Business Journal, Volume-13, Issue-1.
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