Abstract
The aim of this study is to describe the media interference scenario in the political
socialization process of Pakistan. The role of media is not limited to stipulate new skills but
also reinforces the social and cultural change and at the same time contributes in political
socialization process. The study is conducted in the provinces of Pakistan including
Balochistan, KPK, Punjab, Sindh and the capital city of the state (Islamabad). The multistage random sampling method is adopted and the total of 2000 respondents was chosen.
1000 of the respondents are male and 1000 are female and the proportion from each
equality is equal like 1000 respondents from urban areas and 1000 respondents from rural
areas. The minimum age limit for the respondents was chosen based on the minimum vote
casting age limit. The analysis of gathered data is conducted through SPSS and the findings
are described in tabular form. The two theories 'Agenda Setting and Knowledge Gap
Hypothesis' are combined for evaluating study. Survey method is adopted for the study to
collect quantitative data via questionnaire that included 49 questions. For testing hypothesis
of the study, Chi-Square tool of statistics is used. The findings revealed that media is among
the most influential and effective agents of political socialization and the consumption of
different media tools encourage people to participate in political activities. Further, the
urban area people are found to be more politically socialized as compare to the people of
rural areas. Therefore, easy and equal accessibility of media can make political socialization
process more powerful.
Hamayun Masood, Dr. Malik Adnan. (2021) Media and Political Socialization in Pakistan: A Study of Rural and Urban Areas, South Asian Studies, Volume-36, Issue-1.
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