Abstract
Applying a historical lens, this article describes public relations presence from ancient to
modern times in Pakistan. The article is based on a descriptive analysis of the available
literature of public relations scholarship in Pakistan. Pakistan inherited public relations from
British colonial powers and early growth of the field in the country is widely affected by
this legacy. Later, post modernistic traditions and globalizations created its impact on the
patterns of professional recognition and maturity of the profession of public relations.
Although the field has evolved professionally in Pakistan, but the craft PR practices are still
on the rise as compare professional practices that hold a less share in public sector but
witness a major portion of practice prominently in private sector corporations.
Dr. Mudassir Mukhtar, Dr. Waseem Ishaque, Prof. Dr. Khalid Sultan. (2021) The Antiquity of Public Relations in South Asia: A Historical Perspective on the Evolution of Public Relations in Pakistan, South Asian Studies, Volume-36, Issue-1.
-
Views
915 -
Downloads
72
