Abstract
Social networking apps like Twitter, Facebook, and YouTube has
transformed the traditional culture of journalism. The primary
motivation of the research is to inquire the impacts of digital
media on working journalists. Moreover, effectiveness of digital
medium in journalistic culture is examined under the umbrella of
Media Ecology/Medium Theory. Cultural Performance Theory is
applied to analyze the digital cultural performance in the field of
journalism. Survey method having 150 respondents (working
journalists) was used to find out all these queries. Findings of the
study show that news organizations in Pakistan are changing
their business model by adopting digital culture for their survival.
In addition, findings show that digitally illiterate journalists who
do not have enough resources to hire someone for their social
media management might have survival issues in future. Another
important finding is that majority of the journalists are ready to
leave traditional media if they will be successful in creating space
for themselves on social media. In the conclusion, there are some
suggestions for journalists and fresh students of media and
communication studies about their survival in the arena of digital
world.
Shazia Ismail Toor, Bilal Ahmed. (2021) Impact Of Social Apps (Twitter, Facebook And Youtube) On Journalistic Culture: An Online Survey Of Working Journalists In Pakistan, Journal of Media Studies, Volume-36, Issue-1.
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