Abstract
This study is about the agenda building role of television in
Pakistan, in the state and private news bulletins, and treatment of
Science & Technology news for creating public awareness. The
study is of 9am prime time news bulletins of March 2016. Manifest
content analysis technique along with a specifically designed code
sheet was used in this research. Results show that there was a
significant difference between private and state run news
bulletins. In the state run PTV news though the news were given
prominence, it can be attributed to government projects, future
plans, meeting sessions and even public addresses of the political
leaders about Science & Technology, making no thoughtful
contribution in educating the audience in Science & Technology
develoments.
Shahla Adnan, Yasira Naeem Pasha. (2020) The Agenda Building Role of Television on Science & Technology Developments: Comparative Study between Private and State-Run TV Channels Coverage, Journal of Media Studies, Volume-35, Issue-2.
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