Abstract
TORY
"GANDASA'' LEADS TO A NEW FILM ERA
Abstract
This research concludes that the success of Maula Jutt set new
trends for Punjabi films and also encouraged film-making in other
regional languages. The credit for this must go to Ahmed Nadeem
Qasmi's ground breaking short story "Gandasa". Ahmed Nadeem Qasmi
should undoubtedly be considered a pioneering story writer since the
film that was based on his short story, opened a new chapter in film
industry though perfect depiction of Pakistan's rural culture. No writer
knows the impact that his narrations will create. Sure enough Qasmi sb
also didn't know that his short story would lead to a new era in films
where Maula Jutt will be admired and watched by film enthusiasts across
Pakistan including in Karachi. This demonstrates that those who love the
cultural diversity of the country, would watch films that promote the
rural culture, although they may not have much knowledge of the
regional languages. It is heartening that the film industry is being
revived, but we should also focus on producing movies in regional
languages. This will not just promote the local languages, but will also
create harmony through bringing people close from different regions of
the country and play a pivotal role to bring back the glory days of
Pakistan's film industry.
Raja Kashif . (2017) Ahmad Nadeem Qasmi's short story "Gandasa" leads to a new film era, Karoonjhar Research Journal, Volume-16, Issue-1.
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