Abstract
An epitome of development in communication and social interaction, a language, presents us with the power to mold our words and related gestures into a means of persuasion. This makes languages a rather complex study of ways through which one can attain the maximum benefit from mastering the art of correct and effective usage of words. The aim of this paper is to highlight the influential aspect of language in the fields of politics, media and advertising, three key areas that emphasize greatly on persuasion. Previous studies highlight the established means through which language techniques are used in each field. This paper critically analyzes these techniques and its implications on persuasive power in order to determine the norms of credibility that are cemented through the effective play of words.

Dr. Lubna Ahsan , Dr. Syed Shahabuddin, Dr. Asghar Ali. (2015) Influential Power Of Language In Politics, Media And Advertising, Karoonjhar Research Journal, Volume-13, Issue-1.
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