Abstract
An epitome of development in communication and social
interaction, a language, presents us with the power to mold our
words and related gestures into a means of persuasion. This makes
languages a rather complex study of ways through which one can
attain the maximum benefit from mastering the art of correct and
effective usage of words. The aim of this paper is to highlight the
influential aspect of language in the fields of politics, media and
advertising, three key areas that emphasize greatly on persuasion.
Previous studies highlight the established means through which
language techniques are used in each field. This paper critically
analyzes these techniques and its implications on persuasive power
in order to determine the norms of credibility that are cemented
through the effective play of words.
Dr. Lubna Ahsan , Dr. Syed Shahabuddin, Dr. Asghar Ali. (2015) Influential Power Of Language In Politics, Media And Advertising, Karoonjhar Research Journal, Volume-13, Issue-1.
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