Abstract
E-business has become the focus of multinational business due to enhancement and
advancement in information and communication technology. The web sites are being designed
on the bases basis of localization, but the cultural usability is still not the main concern of designer
of e-commerce web sites. The culture plays vital rule in acceptance of web site by users. The
purpose of study is to diagnoses cultural usability of global web sites.
Abdul Rehman, Asad Ali, Irfan Ahmed Magsi. (2012) Evaluating Cultural Web Usability in Global E-commerce Sites, Journal of Applied and Emerging Sciences, Volume 3, Issue 2.
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