Abstract
Social Instability and threats to national security are documented to have impact on tourism demand. This research focuses on the impact of terrorist activities on the hotel industry of Swat4 during the period of 2006 to 2010. The proposed model based on two different points in time to terrorist attacks. This study uses panel data in order to estimate the impact of Social Instability on hotel industry of Swat. Results show that terrorist activities have negatively affected the Swat’ hotel industry as observed form the cases of Mingora and Fizzagat. The attacks caused a shock to tourist’s utility and a change in the image profile of the region. Moreover, it is found that while some places experienced a strongly negative impact in their image and attractiveness, others were upgraded as a consequence of terror events. But surprising results are obtained that after social stability in 2010 the business level of hotel industry rose by many fold. JEL classification: J21, J28, O18, L83

Dr. Muhammad Imran, Dr. Muhammad Kaleeem, Anas Baryal. (2018) Impact of Social Instability on Tourism Industry (Regional Case Study), Pakistan Journal of Criminology, Volume-10, Issue-4.
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