Abstract
Social media, advanced mobile technologies and the
fast speed internet access have malformed the lifestyle
and their daily routine where selfie taking phenomena
has emerged as pivot activity of university students. The
propensity of capturing own pictures has become into
a noticeable truth of the digital culture of the Pakistani
society. The main idea of the study is to investigate the
popularity and various effects of selfie taking behavior
among university students of mass communication
and media studies in Karachi. Moreover, current study
also examined the perception towards taking selfie
and its contact with psychology of media students. The
study was based on survey method was used structured
questionnaire. 120 students were participated through
convenience sampling method for this study from five
universities’ media studies and mass communication
departments. The insights of the research showed that
a good number of the of respondents admitted that they
taking selfies send them on social media and feel happy
when people like their selfies. 76(71.66%) of students
states that taking a selfie can turn deadly. It was found
from the study 62(51.66%) of the respondents determined
with the statement taking selfies is a waste of time. The
present study suggested that request to individuals, to
follow a few safe selfie rules while capturing picture
Keywords: Social Media, Selfie, Media Students, Mental Health, Self-Concept, Anxiety and Convenience
Sampling
Dr. Sabir Ahmed, Dr. Taha Shabbir, Sanam Tajamul. (2021) Assessment Of Selfie Addiction Among Media Students Of Universities In Karachi, New Horizons, Volume-15, Issue-2.
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