The core objective of this study stays in determining dieting beliefs of adolescent girls. How body image is
influenced by dieting beliefs; what role does media and societal pressure play in forming dieting beliefs in
adolescent girls and how the eating habits of adolescent girls are influenced as a result of the formed dieting
beliefs. Qualitative research design was used in order to get in-depth information related to dieting beliefs of
adolescent girls. Semi-structured interviews were conducted with six adolescent girls aged between 15-19 years.
Thematic analysis was used to analyse the responses given by the participants. The study revealed that dieting
beliefs are highly influenced by body image. Societal pressure and media plays a significant role in modifying
dieting habits of girls. In addition, dieting beliefs are also influenced by eating habits of adolescent girls.
