Abstract
The purpose of study identifies the dimensions of A.T.M service quality that effect the customer satisfaction. In banking sector data was collected through questionnaire with five point likert scale and sample size 100 by using convenience sampling technique. SPSS 20 used as statistical tests for the analysis of correlation and regression.Regression analysis found that positive and significant result relationship between price, reliability, responsiveness, convenience, security, service quality on customer satisfaction. The management of MCB bank should work on price, reliability, service quality of A.T.M. In that study convenience sampling technique was used for sampling objectives because bank managers don’t show willingness to share the personal information of their customer due to privacy issues. So, the future research would be conducted by using random sampling technique for further generalizability of results.
NAEEM AKHTAR, ALI RAZA, UMER IQBAL SIDDIQI, TAHIR MAQSOOD, UMAIR SHOUQAT, MUHAMMAD IJAZ. (2016) Impact of A.T.M Service Quality on Customer Satisfaction: An Empirical Study in Kasur Pakistan Banking Sector, International Review of Management and Business Research, Volume 5, Issue 2.
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