Abstract
The objective of this study was to discover the impact of integration in Supply Chain Macro Processes and its effect on the supply chain performance with the moderating role of Information system support. For the purpose of data collection, questionnaires were distributed to targeted respondents and a total figure of 212 questionnaires duly filled has been incorporated in this study. Correlation and regression analyses were applied on the data collected for its further analysis. The results show that the integration in supplier, internal supply chain, and customer relationship in supply chain using information system support has a great impact on supply chain performance. Through this study, it has been revealed that in the emerging market economy of Pakistan, the suppliers and customers involvement in supply chain is very critical for the improvement of supply chain performance. The better the integration with suppliers and customers, the better will be the supply chain performance and as result the organization can progress and can increase its revenue. This study will also be helpful for supply chain execution in CPEC
Shahzad Ahmad Khan, Waqas Mahmood, Qamar Farooq, Shahid Iqbal. (2020-2021) The Impact of Integration in Supply Chain Macro Processes on Supply Chain Performance with The Moderating Role of Information System Support, Pakistan Business Review, Volume 22, Issue 4.
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