Abstract
This paper intends to explore the role of external influences (i.e. E-environment and Technology-Internet-Quality) associated with satisfaction of the customer, leading to customers’subjective well-being. The study explores the fundamental role of the environmental and technological perspectives in the generation of consumer’s response behaviors through the cognitive process in the context of e-learning. Using a convenience sampling technique, data was accumulated from three universities having e-learning as their mode of delivery of education. 1,338 students of e-learning responded to the survey questionnaire. The results corroborate the assertion laid in the hypothesis that e-environment, psychological and technological influences of the students (customers) play a significant role in the development of customer satisfaction which leads to the subjective well-being. The findings of the study contribute in building a rigor of social cognitive theory in the context of e-learning. Consumer’s cognitive process postulate that customer’s e-environment and technological factors significantly impact the psychological characteristics which ultimately affects response behaviors of customers. The concurrent impact of customer satisfaction and subjective well-being in the divergent fields of technology, consumer behavior and individual psychology have remained unexplored. This foray would therefore help in understanding the complex relationship, especially when viewed in the backdrop of students’ dissatisfaction with the e-learning mode of education in the obtaining environment of COVID-19. Besides filling the existing void in the literature, this study will thus help the policy makers, academicians and practitioners to address these intricate issues affecting student’s satisfaction so as to smoothly roll out the e-learning mode of education.
Hassan Jalil Shah, Muhammad Danish Habib, Abdul Qayyum. (2020-2021) COVID-19, Impact of External Environment in the Formation of Students’ Satisfaction as Well as Subjective Well-Being in the Context of E-learning, Pakistan Business Review, Volume 22, Issue 4.
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