Abstract
The role of Social media marketing to optimally achieve organizational objectives has been received momentum in the modern days. A huge number of people use social media in their routine life which benefits the Business Organizations (BOs) and Marketers to easily interact with their clients utilizing this platform for commercial activities. This paper attempts to dig out policy implication from the latest social media marketing survey (2012) for business organizations. The policy implications have been suggested fewer than four main headings of the survey; Use of Social Media for Business Expansion, age factor, benefits of SSM and community used social media marketing tools. This study uses social media marketing survey report 2012. This report comprises of 3800 marketers’ responses. The objective of this survey was to comprehend that how the marketers/ business organizations were using social media to grow and promote their businesses? The study reveals that Social Media Marketing (SMM) is an important tool for todays’ all kind business. It helps in organizational goals such as increasing market shares, identification of loyal clients, minimization of cost and maximization of profit. Facebook is the top social media network used by marketers for their business promotions. Marketers at the age of 20-30 spending more time on social media as compared to other groups representing the ideal age group for BOs for marketing on social media.
MOHAMMAD ALMOTAIRI . (2014) Social Media Marketing (SMM) and Business Organizations: Findings from the Latest SMM Survey (2012), International Review of Management and Business Research, Volume 3, Issue 1.
-
Views
402 -
Downloads
61
Article Details
Volume
Issue
Type
Language
