Abstract
Social business has to do with the elimination of poverty and enhancement of human welfare – and a priority therefore for practical policy in the area of social business must be to discovery means to tackle imbalances in health and social care in a poor population poorly served with social infrastructure such as Pakistan. Currently policy in this arena is promoting partnership. Yet we wish to discuss a pertinent problem inherent in this focus. The developing world considers partnership as the new façade of power, whereas the developed world mandates it as a way to empower the powerless. The discrepancy between the two parts of world makes it fundamental to address the issue of power in partnerships. We conclude that the issue can be addressed by developing an ‘upstream’ approach to social marketing. We plan to use such a framework to examine empirically power relationships in partnerships in Pakistan.
Dr. Mir Sadaat Baloch1. (2019) Partnership, Power and Policy in Social Marketing: Reflections and Conceptions from Pakistan, Balochistan Review, Volume 1, Issue 1.
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