Abstract
The modern time is shaping a world of opportunities that has glorified the role
and functions of multinational organizations across the globe. An individual has
become a global citizen, who explores employment opportunities in different
countries of the world. This has signified the importance of interpersonal skills that
allow individuals to connect with people from different cultures. As a result, the
role of business communication instructors has become vital because they impart
the skills of communication among their students. For this, instructors’ sensitivity
towards the teaching methods used in classrooms are of prime significance. These
methods determine the interest level and motivation of students towards learning
and acquisition of communication skills. Therefore, this study aims to compare
experiential learning method and traditional learning method to explore which
method inculcates and improves the communication skills of business administration
students of a private sector university. The study was conducted in a quantitative
paradigm using an experimental research design. The sample size comprised 60
BBA students from two different sections of business communication courses. The
data were collected using a pretest and posttest. For the pretest, communication
skills were imparted to both the groups using the traditional teaching method that
heavily employed lecturing. For the posttest, the controlled group was taught using
the same traditional teaching method while the treatment group was taught using
the experiential learning method. Mean scores 20.46 & 19.90 with a significant
value of 0.375 for the pretest established identical nature of both groups. Mean
scores 27.80 & 30.36 with a significant value of .002 of posttest showed that the two groups under study had different identities in scores, which proved that experiential
learning method improves students’ communication skills better than traditional
communication skills.
Farhan Uddin Raja, Dr. Najmonnisa. (2018) Comparing Traditional Teaching Method and Experiential Teaching Method using Experimental Research, Journal of Education and Educational Development, volume 5, 5.2.
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