Abstract
This research aims to scrutinize the role of Urdu TV dramas on the women, residents of Lahore-Punjab. In order to examine this aspect of television dramas,a qualitative research was undertaken and ten Punjabi speaking women aged between 18-45 years were interviewed via stratified sampling. Those ladies were found the regular Urdu television drama viewers being televised during 2018. Research was conducted to learn the interviewees' leaning toward specific content being presented on the television drama with much respect to Urdu language their time of watching those particular dramas in imbibing Urdu as a tool of communication in the area. It was of great wonder to find them exceedingly influenced by those dramas in adopting Urdu language after watching Urdu television dramas on regular basis. This adoption had a clear reflection in their communication language
Dr. Malik Adnan , Dr. Zahid Yousaf , Dr. Aftab Hussain Gilani . (2019) Cable Television Drama and Adoption of Urdu Language in Pakistan, Journal of Research (Urdu), Volume 35, Issue 1.
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