Abstract
This study focused on how the challenge of personality development is being comprehended in different segments of the society. Special attention was given to the issue of identification of determinants of pattern of personality development keeping the socio-economic status of the families under consideration. The work was done on a sample of 120 respondents. Systematic sampling technique was used for the selection of the sample. Factor Analysis, a modern analytical approach in which Kaiser Mayer Orkin (KMO) statistic is used, was operated to find out the patterns of personality development. Two patterns of personality development were identified by employing factor analysis. The first factor (conformity) consisted of the variables of independence, good manners and unselfishness while the second factor (self-centered achievement) consisted of hard work, obedience and determination. 63.3 percent of the respondents had traditional attitude and 36.7 percent had a more modern outlook towards the personality development of their children. It is deduced from this analysis that the personality of our young generation is not being developed in accordance with the modern lines because of traditional attitude of parents. This calls for a serious institutional campaign and policy initiatives. Keywords: Personality development, factor analysis, traditional attitude