Abstract
This paper examines the relationship of farmers' age, educational qualification and size of land holding with awareness of Novartis company's pesticides and information exposure through which they became aware of Novartis Company. The data were collected from 120 respondents of tehsil Arifwala, selected at random. The analysis of the data showed that age had a highly significant negative relationship with the awareness of Novartis Pesticide Company, while there existed a nonsignificant relationship between the age and information exposure. Education had a highly significant relationship with respondents' awareness about pesticides of Novartis Company. Similarly there existed a highly significant positive relationship between educational qualification of the respondents and their information exposure through which they became aware ofNovartis Company. Key words: Information exposure, Novartis pesticide company, socio-economic aspects
